Challenge Prospective, future building works are often hard to visualise when conceptualising remotely or even when onsite. By utilising VR, viewers are able to gain a sense of presence and understanding of the anticipated world around them, rather than having to rely upon their own visual creativity when looking at 2D architectural drawings. The use […]

Challenge Create a narrative experience utilising immersive technologies in ways that will drive audience adoption forward through engagement and innovation, whilst enabling venues to operate a performance model that would allow them to generate actual revenue, rather than relying upon funding commissions to show immersive experiences. Use Case CreativeXR is funded by Digital Catapult and […]

Challenge Create an immersive experience showcasing future educational uses of technology, striking a careful balance between what is just about possible now but likely will be mainstream in 10 years time, without suggesting there is cause for concern among the audience viewers, many of whom would be directly affected by advances and introduction of devices […]

Challenge Design, build and deploy an iPhone / iOS AR application for a key internal event within two weeks, without direct access to the remote location or event space, which was in high demand due to construction and availability of build team. Use Case Zurich Insurance had instructed Deloitte to create a mobile AR application […]

Challenge Confirm the use of immersive technologies for good, to enable members of Stay Up Late charity, specifically for people with learning disabilities, to gain confidence for more social activities. Use Case Working with members of local learning disabilities charity Stay Up Late, create a series of 360° films of entertainment venues. These would provide […]