At the end of 2018, we released an “XR for business” white paper in partnership with Raconteur and The Times. In the issue, it highlighted the four obstacles that the XR industry must overcome for success, these were: No standardisation Hardware Limited Content No Optimisation It’s important that as an industry, we keep these challenges […]

With news of South Korea and the US launching commercial 5G services, it won’t be long before 4G is a thing of the past (and rural areas), and 5G will be popping up in your city. Complete with brand new 5G enabled phones and (likely) high contract fees initially for early adopters. In fact, here […]

As we struggle with our wardrobes deciding whether to wrap up for April showers or predicted heatwaves, it’s time to look back at the first quarter of 2019 and review what we’ve been up to. News The new year started how the previous year ended, with a number of new hires joining us as part […]

First of all, what is xR? It’s the collective term for immersive technology such as Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) – we’ll get onto what those mean and their differences next. These are made using CGI (Computer Generated Imagery). When someone is referring to xR, they aren’t defining a specific […]

Before we look forward at where technologies like virtual reality and augmented reality (which fall under the umbrella term ‘xR’) are heading, it’s important to understand where the technology came from. The History of Immersive Technology The components of this technology date further back than you think, to 1912. With the Battle of Borodino of […]