There are very few of us who’ll get to experience the real thrill of slinging a Formula 1 car around a track. But, thanks to F1® Drive, you can get closer than ever at Tottenham Hotspur Stadium or in Las Vegas.
As part of a team of skilled audiovisual integrators, designers, and installers, working closely alongside the Formula 1 team, we helped bring to life an experience like no other.
Immersive steering wheel display
Provides real-time updates to drivers such as lap times, race position, intervals, boost level, track safety information and flag status.
DRS (Drag Reduction System) button
Allowing greater speed when close to the competitor in front.
In-kart audio
With sound effects taken from onboard recordings from cars of drivers such as Lewis Hamilton, with commentary from David Croft, Naomi Schiff, and driving tips.
Track signage and leaderboards
Seamless integration to display live lap times and other race data around the venue.
Multiple track configurations
Different track layouts inspired by iconic F1 circuits around the world.
We’re always happy to talk to you about how immersive technologies can engage your employees and customers. If you have a learning objective in mind, or simply want to know more about emerging technologies like VR, AR, or AI, send us a message and we’ll get back to you as soon as we can.